Hi! I'm GARY.
Graphic Designer, Art Director, Generally Creative Person.
I’m a graphic designer currently living in Syracuse, NY.
I’m a lover of all things that bring beauty to the world. With a combined knowledge of software and design principles, I’m creative, innovative, and imaginative.
Adobe Creative Cloud: Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, Acrobat Pro
WordPress, Elementor Page Builder
Microsoft Office Suite: Word, Powerpoint, Excel
- Creative Concepts
- Brand & Image
- Identity Programs
- Content Development
- Awareness & Outreach
- Print & Online Marketing
- Instructional Literature
- Sales Detailers
- Direct Marketing
- Tradeshow Exhibit Design
- Event Support
- Electronic Media
- Graphic Design
- Product Packaging & Labeling
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Content Marketing
- Social Media Planning & Management
- Paid Social
- Audience Targeted Display
- Video Marketing
- Interactive Presentations
- Reputation & Review Management
- Information Architecture
- Design & Advancement
- Maintenance & Support
- Usability & Optimization
- Data Management
- Storyboard Buildout
- Video Production & Editing
- 3D Modelling & Animation
- 3D Physics Simulation
- Image Sourcing
- Photo Editing & Retouching
- Illustration & Animation
2010 – Now
OWNER, OPERATOR, & DESIGNER
Freelancer focusing on design principles and customer satisfaction. See Capabilities section above.
2017 – Now
As an Art Director, I develop and design marketing initiatives for clients in many different industries, including dairy and agriculture, manufacturing, pharmaceutical, food and beverage, entertainment, healthcare, and professional services. For LP&M Advertising, I designed and built a complete redesign of LPM-Adv.com with the goal of refreshing the company image.
2016 – 2017
MARKETING & GRAPHIC DESIGN ASSOCIATE
As a Marketing & Graphic Design Associate, I helped Renzi Foodervice establish brand recognition through teamwork and multi-departmental collaboration. For Renzi’s, I assisted with a redesign of RenziFoodservice.com, focusing on increasing web traffic and streamlining the user experience. I also designed an e-newsletter system, developed print and web based publications that featured vendors and their products, and designed and planned social media content with the goal of increasing product awareness and sales. For Renzi’s customers, I developed custom menu designs and helped plan and assist with their marketing strategies.
GRAPHIC DESIGNER / MARKETING ASSISTANT
BCA Architects & Engineers
As a Graphic Designer/Marketing Assistant, I designed, printed, and bound RFPs with the goal of winning bids for new architectural projects as well as producing print and web based content, including trade show marketing materials.
2015 – 2016
GRAPHIC DESIGNER / FABRICATOR
As a Graphic Designer/Fabricator, I worked with clients to provide design solutions to very specific needs. I handled multiple projects simultaneously, prioritizing deadlines and managing time to maximize client satisfaction. I completed many of the printing and vinyl fabrication tasks myself. This included small and large scale projects, requiring the operation of large format vinyl printing equipment and software. I also designed a digital inventory and project management system to increase the organization of the office and production departments and directed and coordinated the fabricators to ensure timely project turnaround and accuracy.
2013 – 2015
GRAPHIC DESIGNER / MARKETING ASSISTANT
Timeless Frames, Décor, & Expressions
As a Graphic Designer/Marketing Assistant, I designed marketing materials and managed Timeless Frames’ social media presence and coordinated and designed safety and training videos for the production staff. I also handled online item listings for products sold through Wal-Mart, Macy’s, Wayfair, Michael’s, and Amazon, operating DSLR camera equipment to photograph and catalog inventory for sale online.
BACHELOR OF ARTS IN GRAPHIC DESIGN
Minor in Business Management
State University of New York at Oswego, Oswego, NY
ASSOCIATES IN LIBERAL ARTS
Jefferson Community College, Watertown, NY